Gaming Industry
Hi! The influence of influencers in the gaming industry and the streaming economy as a whole is hard to overstate. Let's take a look at how it works, starting with platforms like Twitch and YouTube. According to https://gamepcfull.com/gaming-influencers-and-the-american-streaming-economy/, influencers, or streamers, are not just representatives of the industry, but also an important factor in creating trends. When big streamers like Ninja, PewDiePie or DrDisrespect start actively promoting a game or product, it instantly attracts the attention of tens of thousands, and sometimes millions of viewers. And this is not just a stream of random viewers, but a targeted audience prone to spending. If we imagine that the average Twitch viewer watches 2-3 hours a day and actively engages with the content, then this clearly creates opportunities for growth in the industry, both gaming and advertising. Interestingly, in the world of gaming streaming platforms like Twitch, the main source of income is advertising, subscriptions, and donations. When popular streamers start broadcasting while playing a new game, it automatically increases its visibility and sales. Advertising companies are starting to actively invest in these platforms, realizing that advertising their products or services in this context is not only profitable, but also effective. It is an economically advantageous strategy. An example is games like Fortnite, which experienced rapid growth thanks to streamers who popularized it in their live broadcasts. Affiliate programs, where streamers receive bonuses for every product downloaded or purchased through their link, also play a big role in this economic model.
It's interesting that influencers are really becoming so important to the industry. I've also noticed that games that are actively promoted by streamers often become mega-popular. But this is not only in terms of games, but also for the economy itself, which is moving towards digital products and services. Streamers, in fact, do not just advertise a game, but create an entire culture around it.